This is a good view on the importance of creating content as part of your marketing strategy. It’s not just content but the idea of how it is integral in producing consumer engagement and also as part of your branding scheme.
This video shows 10 chapters on how Coca Cola has used this concept as part of its innovative process. It shows us how storytelling is now the forefront in consumer engagement and how conversations generated has help created ideas for future product development.
Part Two: