Do you want to run a campaign in Facebook that will either:
- Give away something
- Run a contest
- Run a sweepstakes
What’s the difference and the best way to get it done?
Social Media Examiner’s Mari Smith wrote a piece sometime ago which is what I use as a guideline for doing this (not unless you want to deal with the legalese that Facebook provides us).
So, anytime you run a campaign on Facebook where you wish to select a winner, that would fall into the terms of Facebook’s Promotions Guidelines.
A promotion where you select winners is not to be confused with you simply promoting and marketing your business—that’s exactly the reason Facebook (fan) pages were designed!
Here’s more on the article that Mari wrote: FaceBook Promotions.
